# Record Fertilizer Prices Drive Investors, Farmers to Microbes

Apr 30

Written By [Guest User](/content/news?author=6793d333dd821750cc499b34/index.html)

**April 30, 2022** — Startups marketing alternative crop fertilizers said they are gaining traction among U.S. farmers and investors, pitching themselves as a potentially cheaper option as prices for traditional fertilizers surge.

Read more [here](https://www.wsj.com/articles/record-fertilizer-prices-drive-investors-farmers-to-microbes-11651311182?mod=e2tw).

### About Nitricity

Nitricity makes climate-smart nitrogen fertilizer with renewable energy. Founded by a team of graduate students from Stanford University in 2018 – Nicolas Pinkowski serving as CEO, Joshua McEnaney serving as president and CTO, and Jay Schwalbe serving as CSO – the company is scaling its technology to provide regionalized, climate-smart nitrate fertilizer production.